SEO and Site Promotion tips:

SEO tip and Promotion Arcticle provides better rankings in Google we have to follow certain code of ethics. Here we provide you some seo tip, which we think would be useful for your web promotion.

>> Before optimizing your site find out the right keyword for which your site has to be optimized. If your site is optimized for a keyword that is unrelated to your business no one is going to find your business.

>> Trace out all the competitors for your targeted keyword and analyze how they play well in Google and other search engines.

>> Optimize your site for the targeted keywords. Make sure that the pages are not over optimized, which leads to Google penalty.

>> Keep track of your site rankings and make updates whenever required

Here is SEO glossary which would make you understand basic SEO terms.

SEO Glossary:

Algorithm - A complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the web.

Anchor Text - Anchor text refers to the visible text for a hyperlink.

Apache Web Server - The web server software that is most used on the internet today.

ATW - Abbreviation for AllTheWeb, a search engine powered by FAST.

Bad Neighborhood - A web page that has been penalized by a search engine (most notably Google) for using shady SEO tactics, such as hidden text or link farms.

Back Link/Inbound Links - Any link on another page that points to the subject page

BOT - A software programs/application that reads the web pages. They do indexing web pages for search engines. Abbreviation for robot

Broken Link - A link that no longer takes the user to the destination page when it is clicked on.

Cloaking - A technique of serving a different page to a search engine spider than what a human visitor sees. The term "cloaking" is used to describe a website that returns altered WebPages to search engines crawling the site.

Content - The information located on a web page.

Conversion - Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.).

CPC - Cost Per Click

Crawler - A program used by search engines to "crawl" the web by following links from page to page.

CTA - Content Targeted Advertising

CTR - Click Through Rate

DNS Propagation - Every time a new domain name is registered (or an existing one is transferred to a new DNS), the information about the domain and the DNS that hosts it must make its way around the entire internet.

Domain - The human-friendly "address, or URL" of a website.

Doorway Page - Doorway pages are pages that have been designed for one purpose only, to rank high in the search engines for a particular keyword and then direct the arriving visitors further into the site.

FFA - Free For All

Gateway Page - A gateway page exists solely for the purpose of driving traffic to another page.

Google Dance - When the google database update is in progress, search results for each of Google's nine data centers are different. The positions of a site appear to "dance" as it fluctuates minute to minute. "Google dance" is an unofficial term coined to refer to the period when Google is performing the update to its index.

Header Tags - HTML tags that help outline a web page or draw attention to important information.

IBL - In Bound Link

IP Spoofing - Returning an IP address that is different from the one that is actually assigned to the destination website.

Keyword Stuffing - The practice of adding superfluous keywords to a web page.

Keywords Meta Tag - An HTML meta tag that lists all of the main keywords and key phrases that are contained on that web page.

Link Farm - A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity

Log Files - Files that are constantly and automatically created and updated on your web server that provide very specific details about the activities taking place on your web site.

Mirror - A near identical duplicate website

Meta Search Engine - A website that takes your search query and passes it on to several different search engines and directories, then summarizes the results in a logical manner for you to review.

PFI - Pay For Inclusion

Page Views - Each time a web page on a site is accessed by a visitor, it counts as one page view.

PPC - Pay Per Click

Penalty - A punishment levied against a web page by a search engine as a result of using an SEO tactic that it doesn't approve of.

Robots.txt - Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

Reciprocal Links – Links to another website placed on your site in exchange for links back to your site from theirs.

SEM - Search Engine Marketing

Search Engine Optimization (SEO) – The process of optimizing a web page for high search engine rankings for a particular search term or set of search terms.

Spam – When speaking of search engines, spam is loosely defined as any technique used to give your web page(s) an unfair ranking advantage over other pages.

Spider - Spiders are software programs that scan the web.

Stop Word - Stop words are words that are ignored by search engines when indexing web pages and processing search queries.

Traffic - A website's average rate of traffic flow within a given time period.

Unique Visitors - The number of visitors who access a website within a given time period (usually 24 hours) from a single IP address.

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